Every journey has a beginning. In 2004, I took on my first client, building an online publication about sneaker culture that became Hypebeast. Starting with Nike as its first advertiser, it grew into the first publicly traded men's contemporary fashion and streetwear online magazine. My career gained momentum as the first graphic designer at lululemon athletica in 2005, where I helped scale the brand from 20 to 130 retail locations post-IPO. I spearheaded brand creative services, packaging innovation, and visual branding for new launches, transforming challenges into opportunities and mastering the art of impactful design.
Over the years, I’ve led transformative branding efforts across industries. At Vega, I rebranded an entire product line of 120 SKUs in one year, deepening my expertise in health and wellness. At Institute B, I guided values-driven companies through brand strategy, and community building. In 2015, I launched my own consulting firm, collaborating with over 75 brands to align their unique visions with sustainable and impactful strategies. My journey is rooted in the belief that branding can drive positive change—spotlighting sustainability, circularity, and societal contributions to create a brighter future for the next generation.
With over a decade of experience in education and research, I am a senior leader currently pursuing a Master of Science in Sustainable Development. I hold a Bachelor of Business Administration from Simon Fraser University in British Columbia (BC), Canada and a CPA designation in BC. I hold several sustainability credentials including the IFRS FSA credential and the GRI Sustainability Reporting Specialist credential. I am well-versed in the International Sustainability Standards Board (ISSB) IFRS S1 and S2 standards, including the application of the Task Force on Climate-Related Financial Disclosures (TCFD) framework and the Sustainability Accounting Standards Board (SASB) standards. Additionally, I am knowledgeable in the Greenhouse Gas Protocol (GHG Protocol), corporate standard. As a passionate leader, I help businesses stay current with developments in sustainability reporting and disclosure, including navigating national and international regulatory and policy changes to interpret their impacts on report preparers, including CPAs.
I love to travel and experience new cultures to broaden my horizons. I am a big animal lover and have a 12-year-old dog cookie. To unwind I love a good workout and good TV.